What is Co-manager?
Also called: account manager, co-owner
A co-manager is a platform feature letting a creator grant someone else access to their account with defined, revocable permissions, without ever sharing a password. It is the legitimate mechanism for agency involvement, and its existence is why nobody has a good reason to ask for a creator’s login.
What it means for you
- Its existence is why no agency ever needs a creator’s password. If you are a creator being asked for your login, the platform already provides the correct alternative.
- For subscribers this is mostly invisible, and it is the thing that makes staffed messaging possible without an account being compromised.
- Permissions are scoped and revocable. A creator can grant messaging access without granting the ability to change payout details, and can withdraw access at any moment without changing a password.
- The distinction matters enormously if a working relationship ends badly. Revoking a co-manager takes one click; recovering an account whose credentials someone else holds is a support case with no guaranteed outcome.
A concrete example
An agency asks a creator for her login "to manage the account". The platform already offers co-manager access with scoped, revocable permissions, which does the same job. Handing over credentials instead means losing the ability to lock anyone out, and there is no good reason to be asked for them.
Illustrative. Not a real account, and not based on one.
How this shows up in reviews here
Co-manager arrangements are not reviewable in themselves, and how a creator staffs her business is her own affair. What is reviewable is whether staffed messaging is disclosed to the people paying for it, since that is a statement about the service being sold rather than about the person selling it.
Read the full guide
A large share of paid creator accounts are managed by agencies, and the messaging is often not the creator. How to spot it, why disclosure matters, and what it changes for you.